Honestly, who cares. Both of these companies are a business and in this business they will do whatever it is to create sells.
So if that means making a big deal out of making one of their top Shelf characters Gay then so be it.
Marvel made a black spiderman (That wasn't Donald Glover influenced sadly) and I still didn't buy it.
Have you guys noticed that most media that we like seems to get shifted by what main stream society is into at the time?
Mass effect 3, Street fighter, Dc, Marvel, Most Movies,Community (Used to be one of my favorite shows)etc.
I think it is about that time to watch the movie Equilibrium again.