At times it certainly feels that way. But they have been in business way longer than some of the other companies and they will continue to be in business while holding people's money in perpetuity.
So realistically they may not go out of business. But there is holding off $900 till product delivery from a number of customers and then there is holding off $2500 from another group of customers.
I understand that's the nature of this business and pre-orders, but when one doesn't seem to care about their reputation it's hard not to feel about the worst outcome.
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